what lola likes 

the
feature

i have been working with lauren for 5+ years and have helped her freshen her site once before. when lauren came to me about wanting to freshen + re-brand her blog, i was excited for all the POSSIBILITIES... especially with how far we both had grown since her last brand update. 

working with lauren over the years i have had the opportunity to see her style + brand vision. i had gotten to see how far she had come since the soft pastel pinks and the free spirited young girl vibe the shined on her blog. since the initial brand update, she became a mother of two girls and has real impacted the valley - especially with the local women. 

lauren is warm + kind. she works with local non-profits to help mothers, phoenix children's hospital for kiddos, and the animal rescue to help get dogs adopted. she is always thinking of how to give back + share her knowledge. this was a must to add into her new brand - eventually creating a contributors section of all the local knowledge that is available. with her 334k+ followers on instagram, i am sure they would all agree lauren is an additional light to the valley of the sun + shining support wherever she can. 

process details

all
the facts

WHEN CREATING A BRAND YOU HAVE TO THINK ALL THE PIECES: LOGO, COLORS, BRAND ELEMENTS, + WEB DESIGN. overload right? just because it sounds like a lot DOESN'T MEAN IT NEEDS TO BE COMPLICATED. 

overload

step one is logo design. with all the digital portals, vision of you brand can get lost with all the amazing graphics that currently exist. think of your wardrobe and the staple pieces that made it a decade with you. BEST ADVICE: KEEP IS SIMPLE.

simple is best

remember! you hired me for a reason. it's great when a client wants to learn all the tricks, but think of web design like your business. how long would it take for you to teach me your business + all the ins + outs? let go. let me help take the direction. 

let it go... 

consistency is key. font sizes, layout, etc... these all should be consistent elements throughout your site. consistency creates branding. all marketing material (web, logo, social) should all talk to each other.

keep it consistent

enjoy the process. nothing was created in the first try. creating a brand will take a few revisions. so pull up a chair, grab a drink + invest the time for creating something you will love FOREVER. 

cheers

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